About the Closure
Why is Uncle Clay’s House of Pure Aloha (UCHOPA) closing?
There is a multifaceted list of reasons why. To sum it up, UCHOPA’s business and operating model became increasingly unsustainable in truly flourishing ourselves, our team, and our mission.
When is the official last day of service?
Our final day of service will be February 24, 2025.
Was this a sudden decision?
No, this decision was made patiently after months of deep reflection, prayer, and discussions with Uncle Clay, family, and our leadership team. While bittersweet, we ultimately believe this chapter is complete and are embracing this transition with gratitude and optimism.
Is the closure permanent, or is there a chance UCHOPA will reopen in the future?
The closure of UCHOPA as a physical store in ‘Aina Haina Shopping Center is permanent. However, the spirit of Pure Aloha will continue. We remain optimistic, hopeful, and open for what the future has to offer and where the mission of HOPA guides us next.
CAN I SEE UNCLE CLAY or bronson BEFORE THE HOUSE CLOSES?
Yes! Uncle Clay and Bronson will be serving at the house during the Closing Celebration Events (see page for exact dates/times).
Community & Legacy
How can I share my memories and experiences at UCHOPA?
We’ve launched the "One World ‘Ohana" Project, where we are collecting expressions of Pure Aloha for a commemorative book that captures and continues UCHOPA’s legacy through our collective Pure Aloha stories.
Will there be any farewell or celebration events before closing?
Yes! We invite you to join us for a Closing Community Celebration on March 1-2, 2025.
How can I continue to support the mission of Pure Aloha even after the shop closes?
The best way to support is to carry the spirit of Pure Aloha forward in your daily life.
Share your story with the “One World ‘Ohana” Project.
Additionally, consider supporting our fundraising to help us close this chapter responsibly.
Merchandise & Products
Will I still be able to purchase UCHOPA merchandise after the closure?
No, all merchandise will only be available for purchase until our final day on February 24, 2025 and Closing Celebration.
Will equipment or special merchandise be sold during the closing period?
Yes, we plan to sell our equipment, please contact us if you are interested in equipment. We will also have various memorabilia for sale as ticketed in the store. All existing merchandise will be significantly discounted and available for purchase in-store too.
Can I get a refund for an unused gift card?
Unfortunately, we are unable to offer refunds for unused gift cards. If you have a gift card, we encourage you to plan to use it before our closure.
Team & Employment
What will happen to the team/staff after the closure?
We informed our team in mid-January 2025, and while it is bittersweet for most, they are looking forward to taking the inspiration and skills they learned at UCHOPA into their next jobs and endeavors.
Will Uncle Clay and Bronson continue their work in another way?
For 2025, their focus will be on fully closing out the business and completing the One World ‘Ohana book project. Beyond this, they will not be rushing into any new projects but remain open to where the spirit of Pure Aloha guides them next.
Future of Pure Aloha &
HOPA’s Mission
What does “Pure Aloha Forever” mean for the future?
It means that while UCHOPA as a physical store is closing, the Pure Aloha that happened within it will continue to live on beyond the House—in the relationships built, the memories created, and the values shared.
Are there any plans for UCHOPA to continue in a different form (pop-ups, collaborations, online offerings, etc.)?
There are no committed plans at this time. However, there is a deep commitment to serving the evolving mission of HOPA—as Hawai‘i, ‘Ohana, and Pure Aloha—in new ways as the journey unfolds. As such a big mission, it calls each of us to ask how we might serve it going forward in our own unique ways.
How can I stay updated on any future announcements related to Pure Aloha and HOPA’s mission?
The best way to stay connected is to sign up for our newsletter using the form below.
We will also maintain our Instagram (@uncleclays) and share updates there from time to time.